What is self-media?

 

What is self-media?

We-media refers to the dissemination method in which the general public publishes their own facts and news through the Internet and other channels. In a narrow sense, self-media refers to a media that creates content with a single individual as the main body of news production and has an independent user account. In a broad sense, we-media can be understood as “self-speaking”, so from this perspective, in addition to individual creations, group creations, corporate microblogs, etc. can be counted as self-media.

What are the characteristics of self-media?

Different from the traditional media that regard themselves as observers and communicators, the emerging self-media has many distinctive characteristics, the main ones are as follows:

Personalization: This is one of the most notable features of we-media. Both content and form are full of personalized choices.

Fragmentation: This is a feature of self-media and a trend of information dissemination in the whole society. The audience is more and more accustomed to receiving short and intuitive information.

Interactivity: This is one of the fundamental attributes of self-media. The core purpose of the audience's use of self-media is to meet the needs of communication and communication.

Group nature: We-media audiences gather and disseminate information in small groups.

Dissemination: This is the fundamental meaning and value of the existence of self-media.

Social media refers to a platform for the production and exchange of content based on user relationships on the Internet and is a tool for people to share opinions, insights, experiences, and perspectives with each other. At present, social media mainly include social networking sites, Weibo, WeChat, blogs, forums, podcasts, etc.

New types of social media will create a series of "holistic products" and user experiences throughout people's lives, including online, mobile, and in real life. Each user can create their own experience with tools, features, and apps. People can switch information seamlessly, and these are not limited by location and time.

What are the benefits of integrating social media into businesses?

Social media has changed the way people communicate with each other, and the combination of business and social media has brought a lot of opportunities to better integrate offline life with online social media, bringing the following benefits to consumers:

Drive corporate transparency: The more a company engages in social media, the greater the transparency, allowing the public to better understand what’s going on inside the company.

Helps improve product quality: Social media enables all consumers to comment on products, prompting companies to improve product quality, because great products are sought after by users and fans.

Consumers can independently control social relationships: Consumers can choose to follow a company's Weibo or WeChat official account, while in traditional media, consumers cannot control their relationship with large companies.

Users dominate content and interactions: Social media users dominate online conversations, and customers generally use social media tools before businesses, so the fewer control businesses have over online conversations, the greater the value of social media.

Social media refers to the platform for producing and exchanging online user-based content and is a tool for people to share ideas, information, information, and ideas with each other. Currently, social media mainly includes social networking sites, Weibo, WeChat, blogs, forums, podcasts, etc.

New forms of social media will create a series of "complete products" and user information for all people's lives, including online, mobile, and real life. Each user can create their own experience with tools, features, and applications. People can change information easily, and this is not limited to place and time.

What are the benefits of integrating a communication platform into a business?

Social media has changed the way people communicate, and the combination of business and communication has brought many opportunities to better integrate offline life with online forums, bringing the following benefits to consumers:

Call the business public: The more a company engages in social media, the more transparent it becomes, which allows the public to better understand what is going on within the company.

Helps to improve product quality: Social media enables all consumers to comment on products, enabling companies to improve product quality, because better products are in demand by consumers and fans.

Consumers can independently control public relations: Consumers can choose to follow the official account of the Weibo or WeChat company, while in the mainstream media, consumers can no longer control their relationships with large companies.

Users dominate content and interaction: Social media users dominate online chats, and customers often use pre-business communication tools, so when businesses have less control over online chats, the greater the number of social media platforms.

Social media refers to the platform for producing and exchanging online user-based content and is a tool for people to share ideas, information, information, and ideas with each other. Currently, social media mainly includes social networking sites, Weibo, WeChat, blogs, forums, podcasts, etc. New forms of social media will create a series of "complete products" and user information for all people's lives, including online, mobile, and real life. Each user can create their own experience with tools, features, and applications. People can change information easily, and this is not limited to place and time. What are the benefits of integrating a communication platform into a business? Social media has changed the way people communicate, and the combination of business and communication has brought many opportunities to better integrate offline life with online forums, bringing the following benefits to consumers: Call the business public: The more a company engages in social media, the more transparent it becomes, which allows the public to better understand what is going on within the company. Helps to improve product quality: Social media enables all consumers to comment on products, enabling companies to improve product quality, because better products are in demand by consumers and fans. Consumers can independently control public relations: Consumers can choose to follow the official account of the Weibo or WeChat company, while in the mainstream media, consumers can no longer control their relationships with large companies. Users dominate content and interaction: Social media users dominate online chats, and customers often use pre-business communication tools, so when businesses have less control over online chats, the greater the number of social media platforms