SOCIAL MEDIA MARKETING HELPING IN BUSINESSES

SOCIAL MEDIA MARKETING HELPING IN BUSINESSES

Social Media Marketing had been all the rage these days. With sites like Facebook, Guest Posting Twitter, Pinterest, and LinkedIn gaining worldwide popularity, it’s easy for a lot of businesses to see the potential of these avenues to be one of the leading lead generation tactics. Unfortunately, there are a few old-fashioned managers and marketing agencies out there who think that social media is “just for teens” or a passing fad. Statistics show differently. At this time, 79% of all adults in the US are active in at least one social media network, and Digital Marketing Specialists eMarketer predicts that by the end of 2012, there will be 1.4 billion social media users worldwide.

Even if your customers really aren’t on social media, and it’s becoming really difficult to make the case that they’re not, it still offers a number of advantages that make it an absolute necessity for any decent inbound marketing strategy. If you just happen to be one of those poor souls that work for a boss that doesn’t believe in social media or are just interested in seeing if social media is worth your time, the talking points in this article may help you convince them otherwise.

 

 Communication Media Work Affects Organic Search Results

Did you know that search engines point to status updates, tweets, and blog posts you make on social media accounts? Take any of your favorite major brands, link them to Google and chances are their Twitter, Tumblr, or LinkedIn accounts will be in the top 10 results. Google has begun to integrate Google+ status updates into its search results, and all major search engines have been pointing to important social media sites for a long time. Search engines also use social media activity to determine how important your content is and all the "likes" and "sharing" of your content you find help drive your site to the top of SERP pages.

 Social Media Gives You More Control With Your Product Image

Social media lets you control how your product is presented online. How does it do this? First, it is important to note that 25% of any major search engine results come from third-party review sites and blogs that you can control. Now, we already know that search engines index content from social networking sites such as Facebook, but one thing many people overlook is that these sites also have a lot of search engines. In other words, content on social networking sites related to a particular brand or product is considered relevant and authoritative compared to similar content on third-party sites and blogs.

 

User Produced Content Is Important

Speaking of content, user-generated content is becoming increasingly important these days. According to eMarketer, 65% of users aged 18-24 contact social media for information about the product before making a purchase decision, and according to eConsultancy, T of all consumers use search engines. With numbers like these, it's hard to make a case for your audience to appear "offline", because most likely (I know I've done that point before, but it includes repetition). Social media networks are ready to find user-generated content for people who are interested in it.

 Helps You Keep Your Image Within Your Industry

Now, let's pretend your customers really aren't part of the statistics we quoted in the last resort. Can social media be helpful to your organization? The answer is yes because even without your customers, there would still be people like colleagues, competitors, potential employees, and/or business partners, all of whom use social media on a daily basis. These people expect to learn and connect with you, and your work on social media will showcase your knowledge in your industry and help you increase your visibility, and ultimately allow you to open up new growth paths.

Helps You Reach Out to Other Company Customers

This point is likely self-explanatory. When you think about it, competitors' customers are more likely to be on the social media platform, and reaching out to them by sharing their content, and engaging them in conversations, can open up business opportunities for you to promote or give you full access. new audience.


 Helps Increase All Access
Social media helps your company expand its "reach" overall. Accessibility is defined as the sense that each of your followers has their own followers. Suppose, for example, you have 100 followers, and each of them has 100 followers. Now, let's create a blog post for each of the first 100 people to share with their fan groups. You could reach 10,000 people in a very short time. With the wonders of re-posting and sharing on social media, your content can be streamed quickly and easily with these great fan-connected networks. Even if the majority of those followers are not part of the intended audience, some of them may be, and that is the most important: Finding relevant content for people who care about you.

 Helps Reduce Cost of Production Tracks
An important part of any good marketing effort is measuring your acquisition costs (customer acquisition costs, or COCA). Imagine a job like an email marketing that would require you to purchase special software, and hire people to run it, costing you time and money. With social media, no special software investments are required, and only a few hours per week are required to maintain profiles. Nowadays, social media tends to get a bad rap for not producing as many customers as other methods such as email marketing, but in many cases, it only measures engagement metrics like “likes” and “comments”, and does not consider the end goal: customer acquisition. In addition, the communication platform should be used as a complement to existing marketing activities, not itself.

 

Helps Ensure No One Takes Your Name
It has gotten to the point where it would be wrong to think that your audience will never be on social media, and even if you are not ready to jump on the social media platform, it would be a good idea to at least take an account. words before someone else does.

 Helps Plan for the Future

Over time, businesses and individuals change. Audiences that you once thought you would never care for could be your primary audience or people who once thought they would not be interested in your services may one day become your biggest customers. Since the only thing that is consistent in the business world is change, would it not be better to have a communication network, ready to deal with any changes in the business environment, instead of building one from scratch whenever things change. ?